HomeGoods Homeowner Survey

A recent Rismedia article features a survey the national home accessory retailer HomeGoods recently conducted to determine how we live in our homes. The survey found that almost half of Americans (47%) have not updated their home decor in the last five years and 9% percent haven’t updated their decor in over 10 years. As for style, Americans say the overall look of their homes is traditional (44%), followed by modern (22%), eclectic (13%), country (10%) and global (2%). Only 20% of Americans reported feeling happy with their home decor. And, while a majority of Americans feel relaxed in their surroundings, 14% report that their home furnishings make them feel gloomy and stressed.

If you fall into the category of the 47% who have not updated their decor in 5 years or the 9% who have not updated in 10 years and are going to put your house on the market, you may need some help. If only 20% of homeowners are satisfied with their home decor, imagine how a prospective buyer would feel about the decor. Homeowners tend to get used to their decor and do not typically see the flaws as a prospective buyer might so an outside opinion is always good before putting a house on the market. This is why I offer listing clients staging advice before putting a house on the market. In a difficult market, staged homes sell faster. Most buyers do cannot envision a house with different decor so staging is a very important part of the home selling process.